My Mercy Flight Central brand redesign package was a project for my New Media Digital Survey II class during my first year at RIT. My objective was to study the branding of an existing company — in this case Mercy Flight Central, a nonprofit air medical service based in New York State — and redesign a small set of digital assets and print collateral for their brand.

First I redesigned their logo, where I combined the imagery of a red cross and a helicopter, symbols commonly associated with healthcare and medical airlift services, to create a new company lockup. I then used this logo on a custom designed business card with Mercy Flight Central’s address and contact information, as well as a letterhead and even a triage takeaway card for Mercy Flight volunteers.